Joel Comm for that, if you know how smart approach, the social media will bring about positive change for any brand.
1. Creating own voice
Businesses do not have much experience of social media often try to copy the approach from other companies, but this is not an effective way. Instead, to brand to attract more customers without making a call or taking measures “entice”, create its own voice in the approach and convey the message.
2. Accept Risk
Creative process always requires a certain risk. To do something unprecedented and create lasting impact, marketers must have a strategic vision and accept certain risks that may happen.
3. Transparency
In today’s flat world, hiding something very difficult, if not impossible. Because almost everyone has access to any information they want.
So if businesses made mistakes, do not try to hide. If you just tell the truth, the business will not be could not help worrying others find “holes” in his story.
People easily forgive those who are not afraid to admit mistakes and reverse boycott brand will act deliberately conceal or suppress.
4. Listening to feedback and take action
Marketers should look online feedback as a useful tool.
Randy Gage – author of Mad Genius – about the functionality of the online response: “I never cease to amaze for reality many companies spend millions of dollars to do market research and survey group closely but ignore the social media – where they can get better information and is completely free. When a glitch occurs on social media and you do not handle in time, it will turn into a major crisis. Conversely, when they see the problem before you can solve it, even reverse the situation and turn the opposition into the brand’s customers. ”
5. Ignore the unnecessary distractions
Sometimes the internet is a hostile environment. There are attacks on social media comes from improper reasons. Therefore, please only respond to constructive comments and ignore those who do not contribute in earnest.
There is nothing wrong to place a certain boundary on the social media to reach people and to stop only one sole purpose is to create a hostile relationship with others.
6. Data Control
Many businesses use social media but do not care about the rich data can be collected. If focusing on how to collect this data, you will know what to do customer satisfaction and have a basis for a reasonable reward those employees responsible. At the same time, you’ll easily recognize when there is a negative movements occur and timely remedy.
In addition, these data also contribute to help you make a sensible route to develop products / services.
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